Sustainable tourism can be defined as tourism ‘that creates better places for people to live in, and better places to visit’ and where ‘tourism destinations are run by passionate people who care about the environment and local people’ (The Responsible Tourism Partnership).
Madi a Thavha works on building sustainable relationships with its employees, their families and the surrounding local communities. This integrated approach is strengthening our tourism concept and benefits the surrounding communities. Our approach is in line with the principles of responsible tourism. We feel that such an approach is extremely important when running a tourism business in an area that is stricken by poverty, unemployment and HIV/Aids. Thanks to our approach we have been awarded with the Fair Trade in Tourism South Africa accreditation.
Fair Trade principles
Fair Trade in Tourism South Africa (FTTSA) is a non-profit organisation that promotes sustainable tourism development. FTTSA is doing this through awareness raising, research and advocacy, capacity building and by facilitating the world’s first tourism Fair Trade certification programme.
FTTSA awards the use of a special label to qualifying businesses as a way of signifying their commitment to Fair Trade criteria including;
- fair wages and working conditions,
- fair purchasing,
- fair operations,
- equitable distribution of benefits and
- respect for human rights, culture and environment.
By staying or making use of the services of an FTTSA-certified establishment, tourists are assured that their travel benefits local communities and economies, and that the business is operated ethically and in a socially and environmentally responsible manner.
The FTTSA website gives background information and an overview of the Fair Trade accredited establishments in South Africa.